Plus Real Estate Ranks #1 in Los Angeles: The Brokerage Redefining Modern Luxury Representation
In the elite world of luxury real estate, Plus Real Estate has carved out a distinct reputation by doing things differently. In the 2025 RealTrends “The Thousand” rankings, published by The Wall Street Journal, Plus Real Estate earned the title of #1 brokerage in Los Angeles, securing the #4 spot in California and #7 in the nation. The recognition places the firm in rarefied air—rewarding its discerning strategy, personal approach, and proven success representing high-end real estate across the country.
Founded by Ariana Gaffoglio, Tyrone McKillen, and Rob Giem, Plus Real Estate is privately held, intentionally boutique, and widely respected among those who understand the power of precision over scale. The firm was created to change the experience of buying and selling real estate from end to end—replacing volume-driven tactics with curated representation, insider expertise, and global reach.
Their approach is rooted in service. The agents at Plus are selected for more than their resumes—they are chosen for their ability to lead with clarity, adapt with empathy, and represent their clients with care and discretion. The firm’s structure allows for a highly collaborative network across complementary feeder markets, enabling off-market access and elite property circulation that simply doesn’t exist at larger national firms. That network, combined with Plus Real Estate’s refined aesthetic sensibility and strategic marketing, has made it one of the most effective and quietly dominant names in the ultra-luxury category.
From Los Angeles to Montecito, Aspen to New York, Plus Real Estate has established a portfolio that speaks for itself. The firm’s global exposure program was designed with intention—connecting properties with the most capable and qualified buyers worldwide through proprietary data analysis, buyer behavior tracking, and elevated storytelling. The result is reach with refinement: listings appear in front of the right people, not just the most people.
Among the firm’s standout agents is Brendan Brown, one of the most visible and trusted names at Plus Real Estate. Brendan’s influence stretches across Los Angeles, Montecito, Aspen, New York, Miami, and beyond—and his clients include high-net-worth individuals, industry leaders, creatives, and global investors who prioritize discretion and legacy.
Brendan Brown is not just a top-producing agent; he is widely recognized as a cultural connector, strategic operator, and trusted steward of generational wealth. He specializes in premier residential, hospitality, and new development properties, offering a service experience rooted in precision, trust, and integrity. Prior to his position at Plus, Brendan trained under Los Angeles real estate legends Kurt Rappaport and Stephen Shapiro at Westside Estate Agency. Since joining Plus Real Estate, he has emerged as a national force—recognized not just for results, but for integrity, taste, client discretion, and instinct.
Brendan began his real estate career in New York with Douglas Elliman and was later honored as the inaugural PRODIGY agent in both New York City and Los Angeles, a title reserved for top-producing agents on track to become billion-dollar producers. In 2024, he was named Rising Star of the Year by The Hollywood Reporter at the Power Broker Awards. He is also a two-time Leader of Influence by the Los Angeles Business Journal. These accolades reflect a growing legacy defined by forward-thinking strategy, trusted advisement, and long-term portfolio building.
Brendan’s impact reaches far beyond real estate. He is a Senior Global Ambassador for amfAR, a co-founder of the Young Professionals Committee for Gabrielle’s Angel Foundation, and serves as Sentinel for the Invictus Games Foundation—a personal appointment by Prince Harry, Duke of Sussex. He also holds the title of Patron of Impact for the Sentebale Foundation, where he works on global initiatives supporting youth affected by HIV/AIDS.
With a reputation for quiet excellence and aesthetic intelligence, Brendan Brown continues to redefine what modern luxury representation can look like. He doesn’t chase visibility—but his name appears where it matters most. In the rooms that shape taste. In the moments that define legacy. And in portfolios built to last for generations.
The 2025 Wall Street Journal and RealTrends rankings—#1 in Los Angeles, #4 in California, and #7 in the nation—are a reflection of Plus Real Estate’s distinct approach, collaborative culture, and elite roster of agents. Brendan Brown, as one of the firm’s most trusted and visible representatives, exemplifies the caliber of talent that defines Plus. His presence reinforces the firm’s reputation for discretion, taste, and strategic excellence—proof that it’s not just where Plus Real Estate stands in the rankings, but the people behind it who make the distinction matter.
