Plus Real Estate: Why I Chose the Brokerage That’s Quietly Redefining Luxury
In the luxury real estate space, recognition matters—but alignment matters more. When I joined Plus Real Estate, it wasn’t just because of their market presence. Yes, they’ve just been named #1 in Los Angeles, #4 in California, and #7 in the nation by The Wall Street Journal and RealTrends, and yes, that’s an extraordinary accomplishment. But what stood out to me most was the quiet integrity behind the numbers: the network, the leadership, the values, the precision.
Plus was founded by Ariana Gaffoglio, Tyrone McKillen, and Rob Giem—names I had admired long before I ever became part of this firm. What they’ve built is something rare in our industry: a firm with purpose. They didn’t set out to be the biggest. They built Plus to be the most refined. With decades of experience and deep private-sector insight, they created a culture where elevated representation and exceptional taste define every transaction. At Plus, we don’t overwhelm—we curate. The service is seamless, personal, and deeply intentional.
The network we have at Plus Real Estate is unlike anything I’ve seen. It’s not just a roster of agents—it’s a true coalition of top professionals across the country who know how to move discreetly and deliver results. When I list a property, I know that it will be presented in Aspen, in Miami, in Manhattan—strategically, directly, and with total clarity. We don’t wait for the right buyer to find us. We introduce the home to them first.
Plus also understands international reach in a way most firms only talk about. We don’t run generic campaigns hoping to get lucky. We analyze. We vet. We connect with real buyers who have both the interest and capacity to act. From analytics to creative strategy, the marketing engines here are built for global impact—without compromising exclusivity.
But if you’re reading this, you may want to know what makes me different. I’ve never seen myself as a salesman. I’m not chasing volume. I’ve turned down listings that weren’t right—not because they weren’t beautiful, but because I couldn’t stand behind them fully. I care deeply about what I represent, and even more about how my clients feel throughout the process. I don’t show properties; I listen, I learn, and then I guide.
Luxury is not just price. It’s energy. It’s discretion. It’s the feeling of being understood without needing to explain everything. That’s the space I work in. My clients are often public figures, artists, founders, families, people who value trust above all else. They don’t need spectacle. They need clarity. I aim to be that for them.
So while I’m proud to be part of the team that helped make Plus Real Estate #1 in Los Angeles, I’m just as proud of the things that can’t be measured: the quiet negotiations, the homes that never needed to hit the MLS, the relationships built on trust and not just timing.
That’s what Plus stands for. That’s what I stand for. And that’s what you can expect if we ever work together.
