OFFICIAL recently unveiled the acquisition of a mentoring program called Prodigy. A statement from West Hollywood-based Official describes PRODIGY as an artificial intelligence-driven program that evaluates an agent’s potential to be a future top producer.
Brendan Brown is the first West Coast-based agent who was selected to participate in Prodigy. The program includes mentoring from the Alexander brothers.
At Official, Brown will focus on a wide array of neighborhoods, ranging from his native Newport Beach to Beverly Hills as well as Manhattan and Miami. While Brown has worked for a number of real estate ventures for the past decade, his practice took on a jet-set flavor when in 2016, he launched a blog for men’s fashion and lifestyle brands called Mr. BGB. When blogging, he filed pictures and musings on brands such as Amiri and Saint Laurent. He also frequently flew to fashion events in Europe.
While Mr. BGB is currently on hiatus, Brown found production of the blog gave a big support to his real estate business.
“There are similar and like-minded people in fashion, art and high-end real estate. I created a network around them,” he said.
