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73 QUESTIONS with Brendan Brown

Brendan Brown holds court in a suite at Chateau Marmont

Brendan Brown: Let my dog out and feed him, check the news and check in with my team. Always check the Daily Stoic in the morning to remind myself that today’s the day to close deals and open doors.

Brendan Brown: Early evening— where most of my day is complete and I am either getting ready for something or getting to relax for a bit.

 

Brendan Brown: I don't eat breakfast unless I am on vacation or at a meeting, it will just sit there otherwise. 

Brendan Brown: Online shopping at night. I will scouring vintage shops, Artsy, archives for rare designer home goods and fashion pieces. I am known for a solid deep dive. 

Brendan Brown: “Stay humble, stay hungry, and always stay kind.”

Brendan Brown: Reading a good book or scrolling on my phone with Harry. Always with Harry. 

Brendan Brown: You don't want to know. 

Brendan Brown: Relationships are everything—nurture them authentically.

Brendan Brown: My dog Harry, but I am going to assume he's grandfathered in. My phone 100%. I carry multiple battery packs and chargers so it never dies.

Brendan Brown: Christmas and all the family traditions. 

Brendan Brown: To keep trying to outdo myself, grow, and be someone people enjoy being around

Brendan Brown: Reading, boxing, and long walks with Harry.

Brendan Brown: I am a huge history buff, about a myriad of topics. 

Brendan Brown: Photography—I love capturing candid moments.

Brendan Brown: The last book I read and loved is Polo Heritage by Assouline, with an introduction by the iconic Nacho Figueras. Learning polo with Nacho and collaborating alongside him with Sentebale, this book has been a great way to bridge my growing appreciation for the sport with its rich history and global culture. I'm a sucker for Assouline coffee table books as well, I have over 200.

Brendan Brown: At 18, I started flipping properties in Newport Beach and discovered my passion for design and strategy.

Seeing a client light up when they find their dream home.

By staying connected to global tastemakers, cultural shifts, and architectural innovation. Thats where having a global network really comes in handy.

Brendan Brown: Ironically a home in Orange County that you would never expect to have all of the problems that it did. 

Brendan Brown: Tailored research, personalized insights, and a focus on creating the unforgettable experience and service that they are getting with me. 

Brendan Brown: Always listen more than you speak, and find solutions that benefit everyone.

Brendan Brown: By elevating standards, exceeding expectations, and nurturing lifelong client relationships.

Brendan Brown: Integrity is non-negotiable; it’s the foundation of every enduring success.

Brendan Brown: Technology has made real estate immersive, but the human connection is irreplaceable.

Brendan Brown: Authenticity meets strategy. I’m not selling houses—I’m curating lifestyles.

Brendan Brown: The most exciting property I’ve ever worked on is a stunning modern masterpiece on Roberto Lane in Bel Air. This architectural marvel, inspired by hypercars, blends sleek design with unparalleled luxury. It features a striking infinity pool that seamlessly merges with the horizon and an interior with a private art gallery showcasing works from world-renowned artists. Every detail of the property, from its sinuous lines to its panoramic views, was a testament to innovation and elegance. It wasn’t just a home—it was a statement.

Brendan Brown: Marketing luxury properties is an art form—one that transforms homes into lifestyle statements and aspirational legacies. Unlike traditional real estate, where the focus may rest on square footage or practicality, luxury marketing centers on storytelling, exclusivity, and unparalleled experiences.

 

Every luxury property has a narrative waiting to be told. Whether it’s a sleek modern penthouse overlooking the Manhattan skyline or a sprawling estate with centuries of history, the story begins by capturing the essence of what makes it extraordinary. This isn’t just about rooms or features; it’s about crafting an emotional connection that speaks to the lifestyle buyers dream of living.

 

The visuals are nothing short of spectacular. Think cinematic video tours that immerse viewers in the property’s grandeur, aerial drone footage showcasing pristine grounds, and twilight photography that transforms a home into a glowing jewel. For global buyers, advanced tools like virtual reality offer the ability to step inside from across the world, experiencing every detail as if they were there in person.

 

Reaching the right audience is key. Luxury properties are marketed through exclusive channels: private networks, curated events, and partnerships with prestigious platforms like Architectural Digest and Forbes. These properties are not just listed—they are debuted, unveiled with the same precision and allure as a high-fashion collection.

 

Above all, the process is personal. Concierge-level service ensures every touchpoint feels tailored, from bespoke branding for the property to personalized, discreet showings. Buyers aren’t just making a purchase—they’re stepping into a world of curated elegance and legacy.

 

Marketing luxury real estate isn’t about selling a house—it’s about delivering a vision of how life could be lived, reimagined and elevated to its finest form.

Brendan Brown: Spanish-style estate in Montecito, CA. 

Brendan Brown: It’s the perfect intersection of my passions: design, architecture, and connecting with people.

Brendan Brown: Balancing my clients’ need for privacy with the high level of visibility that luxury real estate often attracts is an ongoing challenge that I navigate with care.

Brendan Brown: The ability to listen deeply.

Transforming dreams into reality by finding the perfect home for my clients.

Brendan Brown: Authenticity paired with an unrelenting work ethic.

My commitment to curating a bespoke experience for each client.

Brendan Brown: I incorporate art into my personal spaces by curating pieces that resonate with my journey and inspire creativity. My friendships with artists, like Domingo Zapata, have been invaluable—they’ve taught me how art can transform and elevate a space. I focus on selecting works that evoke emotion and add depth, whether it’s a bold contemporary painting or a subtle sculpture. For me, my home isn’t just a place to live—it’s an evolving gallery that reflects my passions, friendships, and the stories that matter most to me.

Domingo Zapata, Alex Mijares, Eric Stefanski, Donald Robertson, James Franco. All incredibly different and diverse artists whom I am lucky to call friends. 

Brendan Brown: Zillow & Artsy—I’m constantly tracking the market and my favorite artists.

Boxing—it keeps me sharp mentally and physically.

Brendan Brown: Timeless with a touch of edge—think tailored suits and vintage accessories.

Brendan Brown: I have one of the original doorknobs from The Plaza Hotel in New York City when it opened in 1907. It's framed in my house and so well. It was a college graduation present from my mother, and it's an incomparable statement piece. 

Brendan Brown: Positano, Italy. 

Travel organizers from Rimowa and folders in my Gmail. 

The two founders of my brokerage, Ariana Gaffoglio and Tyrone McKillen. Not only are they titans in the field, they are the most grounded and well rounded people that I am lucky enough to have around me. 

Brendan Brown: The way I pack, and how essential my comfort level is. 

Brendan Brown: I have a lot, I am a very organized traveler. I always like to wear luxury hoodies and sweats from either Paly Hollywood or Fear of God for the flight. Always have chargers, battery packs, spare change of clothes with me. You never know who you will meet in airport, lounge, or plane. 

Brendan Brown: Raising $2.8 million for cancer research through the Angel Ball in the last two years.

Brendan Brown: This is like asking a parent their favorite child! I'd have to say Ritz Paris, Chateau Marmont, and Eden Rock St. Barth's. 

Brendan Brown: Assouline and other luxury and sumo coffee table  books. I read them from cover to cover, and love ones having to do with design, fashion, lifestyle, and more. 

Paris. 

Brendan Brown: The belief that giving back is the ultimate measure of success. It's no different than starting off in real estate. 

Brendan Brown: I focus on organizations that align with my values, and where I see that I can make a tangible difference and impact. It also makes a big difference when you're surrounded with people that you're comfortable with and respect. 

Brendan Brown: Hearing personal stories of how support has impacted someone’s life is incredibly rewarding.

Brendan Brown: The leaders and volunteers I’ve worked alongside—they prove that anyone can make a difference. Especially my friend Harry, whose visionary leadership with Sentebale and the Invictus Games Foundation has transformed initiatives around the globe. Both hold such deep personal meaning to him, and his unwavering dedication inspires me to contribute with purpose and heart.

Brendan Brown: Start small but be consistent—every effort matters.

Always stay humble.

Brendan Brown: cooking, mindless scrolling, tv. Always my dog, always. 

Brendan Brown: Cruel Intentions

Brendan Brown: John F. Kennedy, Jr. 

Brendan Brown: I'm always falling asleep to the Mindy Project, Mindy Kaling is a comedic genius. 

Brendan Brown: Celebrating five years of sobriety—it’s transformed my life.

Getting my Polo legs back—thanks to my incredible mentor and friend, Nacho Figueras

Brendan Brown: "Good judgement comes from experience, experience comes from bad judgement."

Brendan Brown: I play polo. 

Brendan Brown: Sweet Dreams by Hanzo, the beat and the bass is the best. 

Q: What’s next for you as a person?

 

A: My work remains at the forefront, especially as I navigate what’s shaping up to be my most successful year yet. I’m focused on maintaining the momentum in my career while striving to find a solid balance with my personal life and marriage. Supporting global causes, such as Sentebale and amfAR, remains a cornerstone of who I am, ensuring that my professional achievements contribute to meaningful change. It’s a constant balancing act, but one that keeps me grounded and driven to excel in all areas of my life.

As a global luxury real estate agent?

This year has been a defining one for me, and I’m focused on building upon that success. My priority is to continue setting new standards in the luxury real estate market by delivering tailored, transformative client experiences. It’s about more than selling properties—it’s about crafting stories, curating lifestyles, and achieving exceptional results for my clients.

 

I’m also leveraging innovative strategies and technologies to elevate how luxury properties are marketed and experienced. While my work remains deeply personal and client-focused, I’m always looking ahead, staying at the forefront of industry trends to ensure my approach evolves with the market’s demands. It’s about leading with vision, while maintaining the integrity and exclusivity that define my brand.